2007-11-06 11:11 Médias Sociaux / Cabinet d'études: BuzzLogic s'offre les honneurs d'un article dans le NY Post
Je vous avez déjà parlé en début d'année, à l'occasion de sa levée de Fonds, de BuzzLogic ... Aujourd'hui c'est le New York Pos t (l'un des journaux yankees les plus intéressés aux évolutions apportées par le 2.0 dans le business) qui lui consacre un papier. Le sujet Le nouvel outil qu'ils viennent de développer et qui permet de balancer de la pub en se basant sur un travail en amont d'identification des blogueurs "influents" et de la circulation d'informations dans l'univers de référence des di …
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2007-09-19 17:00 Social Media Marketing Guide - Step 3: Promoting
This post is part three our Social Media Guide, a companion post to our presentation "Self-evolving eCommerce: Using Consumer Generated Content for Fun and Profit" at the Shop.org Annual Summit in Las Vegas. The offense is running the play that was called and looking for a few key blocks. 1. Participate Comment on blogs Link to other bloggers and social media creators (Ego-capital) Join blogging networks - MyBlogLog 2. Open Up Open commenting Don't pre-moderate Use spam filters like Askimet or S …
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Up Open,
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2007-08-31 01:13 Blog Authority - RSS Subscribers - FeedBurner
Blog Authority is not the same thing as Blog Influence according to Matthew Hurst at Data Mining. There's no single way to measure Blog Authority, but some, like Matthew Hurst, think you can measure Blog Authority by Topic or Category ( ie: Celebrity Blogs are measured by the the Dirt 100 which "uses an algorithm to rank the top 100 Celebrity blogs" according to Ryan Caldwell over at Performancing) . "...the take home lesson is this: BlogJuice, EatonWeb, SEOMoz Page Strength and a whole slew o …
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2007-08-24 00:33 SES San Jose LIVE / Day 3: AJAX, Paid Links, and 98 Million Blogs
One of my favorite things about the show was all the great word of mouth Ask3D has been getting. From the panelists to the Expo floor to the lunchtime banter, we seem to be on everyone's lips. My fellow Askicker Natalie noticed the same. You'll see a few of her notes about it below. As well as some choice bizspeak from Ask's Todd Morrish. And on the "everybody's talking about" subject, nope, I didn't make it to the Google Dance. As curious as I was to see their campus, after two days of waking u …
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Thanks Natalie,
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Through Blogs Feeds,
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Yeah,
Zillow,
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2007-08-22 04:51 SES San Jose Day 3 - SEO Through Blogs and Feeds
Stephen Spencer, Founder and President of Netconcepts kicked off the morning s presentation. Besides learning that Stephen s 16 year-old daughter earns $40-$60 per day off ads on her Neopets Cheats blog, Stephen gave a great overview of tips when optimizing your blog. Standard SEO applies, but a few more blog specific tips are to: include a tag cloud and tag pages (use the Ultimate Tag Warrior plugin), include related posts (use the Contextual Related Posts plugin), and yet another useful plugin …
Read more on “Search Marketing Standard Magazine”
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Advertisement AdWatcher,
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CoFounder,
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Falkow President,
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Feed,
Google,
Google Trend,
Greg,
Greg Jarboe President,
Harlequin Romance Report,
Holland America,
Klau,
Marriott,
MyBrand,
Neopets Cheats,
Netconcepts,
NutsforSouthwest,
Pacific Outdoor Living,
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President,
Rick,
SEO Through Blogs,
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Stephen,
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Wharton,
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2007-08-15 09:40 vator story - Bambi Interviews Buzzlogic Co-founder/Chief Product Officer Todd Parson
BuzzLogic defines and measures influence in social media by surfacing the key influencers who are shaping and defining markets, issues and reputations. BuzzLogic's technology enables marketing and communications practitioners to engage with social media in order to manage their brands, ... [ Read more ]
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2007-08-13 20:07 What's New...Blogger Profiles
The BuzzLogic team was cranking hard last week to push the latest release - below, a couple of noteworthy updates: The BuzzLogic application now includes a Blogger Profile tab which lets customers keep notes on each blog (contact information, recent posts they deem significant, notes on previous interactions, etc.) in order to more easily manage blogger relationships. Another feature is the Blogger Metrics section, which displays additional conversations a particular blogger is contributing to a …
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2007-08-08 13:08 Silicon Valley Sightings: South Park's Oval of Innovation
South Park in San Francisco is home to some of the most creative and innovative companies in this modern web movement. It derives it's name for the small oval park in the center of the area ( Google Map ). If you take a look at an innovation map ( such as this outdated mashup ) you'll find many companies that employs today's thought and practice leaders. Companies who have called South Park home: Adaptive Path (birthplace of MeasureMap, sold to Google, they hosted a Flickr party, and book launch …
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Adaptive Path,
Blogger,
Dan Fost,
Flickr,
Google,
Google Map,
Innovation,
Jeremiah Owyang,
Leave,
MeasureMap,
Oval,
Park,
PhotoBlog,
Pownce LaughingSquid,
SFGate,
San Francisco,
Satisfaction,
Scott,
South Park,
SouthPark ValleyWag,
Tech Culture,
This,
Thor Muller,
Valley Sightings,
Wikipedia,
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2007-08-04 11:51 Forrester Event: Social Computing
This Wednesday I'll be speaking on a panel at Forrester's Social Computing event, I'll be joined by some fantastic thought leaders from companies leading this space. "New technologies like blogs, social networking, and RSS are changing the media and marketing landscape. This Workshop will not only introduce these new tools, it will also move you quickly into being an active participant in social media and marketing. You'll go home with a better understanding of how to use social marketing and mo …
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Social Computing,
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Wednesday,
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2007-07-31 02:26 Workshop: Social computing, August 8th, San Francisco
Hi - I'm a little late in putting up this note, but better late than never. I'll be out in San Francisco next week for a workshop on social computing with Charlene Li . Three great reasons to attend: A strong content plan ( see the agenda ). A diverse attendee list, representing seven different industries. That makes for great discussion. Fantastic panelists to wrap up the day: Anil Dash ( SixApart ), Mike Walsh ( Leverage Software ), Todd Parsons ( BuzzLogic ), and Jeremiah Owyang ( PodTech …
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2007-07-26 23:25 Reputation Startup Survey: RapLeaf, BuzzLogic, Reputica, Gleamd
I'm still looking at the current state of online reputation and came across a number of interesting startups. Each of these companies is approaching reputation from a slightly different angle - which shows the varied concerns emerging around the explosion of online content that can impact identity and reputation. Not all of these companies would classify themselves as providing a reputation app, but they are all based on the concept of analyzing identity data across multiple content sources onli …
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2007-07-24 22:04 Generating Leads With Social Media
For all the talk about social media blogs, podcasts, wikis, forums the majority of marketers I talk with are still uncertain about how to apply social media to their lead generation efforts. In too many cases, social media initiatives are funded as pet projects a sudden itch from on high that needs to be scratched. These are real quotes: œWe have to have a viral video piece on YouTube ready for our customer conference. œOur competitor has a new blog, and we can do a hell of a lot better. œOu …
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What,
YouTube,
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2007-07-21 16:42 Influence goes beyond one s own arse
Influence goes beyond one s own arse We adopted the œinfluence buzzword last year when we re-branded our Face the IT Media Forum as the Influence ... on something like BuzzLogic. Other s are having attempts at making sense of all this and the Edelman PR crew Posted in Squash ( 74 links from 63 sites ) by philipsim
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2007-07-21 16:00 Beyond the Facebook hype
Almost all of my thinking in terms of Web trends right now, is around social networking. I just couldn't get my head around it, or see the big attraction around MySpace, Facebook, LinkedIn. So like I did with blogging back in 2005, I just into Facebook recently, in a bid to try and understand what all the fuss is about. I'll willingly to conceded that to date I've been massively wrong about Facebook. When they opened up the network beyond its US college core, I suggested that such a move would a …
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Parakey,
San Francisco,
Sydney,
TechMeme,
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2007-07-21 01:16 Thoughts on Summit 2007
Panel discussions about ad personalization and targeting were especially catching as panelists did a really nice job of providing real-life experiences - with which we could all relate - for each new trend. For the most part, those in attendance seemed to be in favor of the value proposition with seeing ads that are targeted toward their own interests (this way Anne-Marie Roussel doesn t have to watch beer or truck commercials, but is able to get commercial about wine - further expanding her bre …
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2007-07-18 07:55 Ten topics at the Future of Media Summit
This post records speaker commentary at the Future of Media Summit today. All commentary is paraphrased as best as I recorded it in handwriting - add comments to make any required clarifications. The aim here is to make the topics, structure and content of the post provide a snapshot of current coordinates and future directions in the digital media business. Beyond this, no analysis is attempted here. 1. Content œde-portalisation In an era of œde-portalisation you need platforms that attract …
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Asia,
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Australia,
Australian,
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China,
Chris Gilbey Co-Founder,
Corsican,
Facebook,
Fifty,
Founder,
Future,
ISPs,
Kathryn Hamilton Head,
Keith Teare CEO,
Korea,
Latin Ancient Greek,
LinkedIn,
Loop Mobile,
Managing Director,
Media Summit,
MySpace,
Orkut,
Rob Antulov CEO,
Tetriad,
There,
What,
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2007-07-13 20:07 PoliticalTrends gauges political trends in blogosphere
Lexalytics, a company that analyzes the text of blog posts and other documents to determine their theme and tone, has just launched PoliticalTrends.info, a site that uses the technology to track political buzz in the blogosphere. PoliticalTrends is intended to show off Lexalytics's technology. It's timely, given the upcoming Presidential primaries. However, its execution needs a lot of work. More on that later. Crawling around 50 blogs related to politics, Lexalytics extracts recurring terms, an …
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2007-07-13 18:25 The Net-Savvy Executive
Severin Wilson BuzzLogic, Todd Parsons CGM, Pete Blackshaw, Nielsen BuzzMetrics China IWOM Blog, Sam Flemming, CIC Collective Intellect Customer Listening, Laurent Florès, CRMMetrix CustomScoop Data Mining, Matthew Hurst, Microsoft Live Labs DK the Business Guru, Darren Kelly,
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2007-07-12 03:53 Brand Monitoring with Particls
The issue of Brand Monitoring is one of those things that is super important, but super hard to get a grasp on. There are tools that measure influence like BuzzLogic and others that let you search for blog posts like Google Blogsearch and Technorati, but a tool that monitors the conversation and alerts you in real-time seems to be hard to come by. Recently, more and more people are talking about Yahoo! Pipes for brand monitoring. It's not a bad idea. Pipes is a great tool for assembling complica …
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2007-06-22 20:50 I stand Corrected: Egregious Editorial Hypocrisy at Buzzlogic - NOT!
Editor's Apology: Mr. Parsons has informed me that it was a CVS error that led to the article link evaporating. Ordinarily, the present article would be stricken, but as I think this is a teachable moment, it will be left intact, with my apologies to Buzzlogic, Mr. Parsons, and the other 5 and 1/2 readers of this blog. Just prior to routing Buzzlogic in the original post that launched my diatribe, I was strong armed by one of the equity investors of a famous brand monitoring startup. They had s …
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2007-06-12 06:12 Back from Beta
Wow...It's been awhile. I promise BuzzLogic hasn't fallen off the face of the blogosphere, it's just that things like taking our product out of beta and, well, living life have gotten in the way. But that changes today. There is so much amazing discussion going on, especially when it comes to the convergence of user-generated content and advertising. We're excited to weigh in, and you'll see more of the BuzzLogic team throwing our proverbial hats in the ring. So let the games resume!
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2007-06-12 05:49 Sentiment scoring gets a zero
Last week Alan over at BlogWhine, Alan played a little virtual kick-ball with the brand monitoring industry, focusing on the reasons such services haven't been wildly successful. Alan's discussion about the weaknesses of "sentiment scoring" (for now, we've chosen not to employ that approach) detract from a couple real nuggets in his last bullets. As Alan suggests, the bottom line is that monitoring social media is only a means to an end. In the social media construct, monitoring can power many p …
Read more on “BuzzBlog”
2007-06-03 15:49 CGM Steered Wrong - Problems in the Brand Monitoring Industry
Breaking it down to the bare bones: 1) All of the text mining leaders that cater to brand monitoring (not the BI or BAM guys), are, without exception, focused on sentiment scoring - the weakest of all metrics. Other than vendors like Buzzlogic, which takes an interventionist approach to marketing support via the 'influence' channel, sentiment only got a foothold because it is deployable via HSD's, hand scored dictionaries. 2) To understand why this is so, we must realize that these very early se …
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2007-04-30 08:33 For my next trick
For the past month, I've been doing karmic housecleaning, as I've related before. From moving my mother-in-law out of our home to changing my relationship with BuzzLogic, the company I cofounded with Todd Parsons back in 2004, it has been a hectic-seeming 40 days or so. I've created a lot more time and mental space for new projects. Now, I'm going to focus on my latest startup, Tetriad LLC, which Ramin Firoozye, Len Sellers, Joe Eisner and I started working on last year. What are we doing We'll …
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Bryan Field-Elliot,
BuzzLogic,
CNET ZD Net,
Dan Farber,
Mac OS Desktop,
MyDensity,
Option-click,
Tetriad,
Tetriad LLC,
Tetriad ZD Net,
Todd,
Todd Parsons,
Vista,
ZD Net,
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2007-03-23 18:22 What's driving the U.S. Attorneys story
National Public Radio suggests that bloggers, particularly the Talking Points Memo site, and not the mainstream media, are driving the U.S. Attorneys story that has threatened the Bush Administration with subpeonas and the taint of scandal. Over at DataMining, Matt Hurst shows the flow of keyword occurrence on the topic is increasing rather than, as the White House must hope, falling off. Source: BlogPulse So, I decided to take a look at what is driving the story in BuzzLogic's tools. And, indee …
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Bush Administration,
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Congres,
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March,
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Public Radio,
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