2007-11-06 11:11 Médias Sociaux / Cabinet d'études: BuzzLogic s'offre les honneurs d'un article dans le NY Post
Je vous avez déjà parlé en début d'année, à l'occasion de sa levée de Fonds, de BuzzLogic ... Aujourd'hui c'est le New York Pos t (l'un des journaux yankees les plus intéressés aux évolutions apportées par le 2.0 dans le business) qui lui consacre un papier. Le sujet Le nouvel outil qu'ils viennent de développer et qui permet de balancer de la pub en se basant sur un travail en amont d'identification des blogueurs "influents" et de la circulation d'informations dans l'univers de référence des di …
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2007-11-04 11:58 The piracy paradox
En el número especial de estilo del Newyorker, James Surowiecki hablaba del primer esfuerzo serio por parte de los diseñadores americanos de imponer un control sobre la propiedad intelectual de sus diseños (Fashion Originators Guild of America, 1932) y sobre lo que Kal Raustiala y Christopher Sprigman, expertos en leyes, llaman la Paradoja de la Piratería: The paradox stems from the basic dilemma that underpins the economics of fashion: for the industry to keep growing, customers must like this …
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2007-11-01 18:46 Mit IZEA perfekte Social Media Kampangen realisieren
Heute habe ich eine Email von PayPerPost erhalten, die ich an dieser Stelle mal veröffentlichen möchte: I am very excited to present our new corporate name and identity, IZEA, Inc. Going forward our company will be known as IZEA, with PayPerPost as its flagship product and other properties including Blogger's Choice Awards, RockStartup, Zookoda and BlogInSpace under the IZEA corporate umbrella. These changes are the natural result of our phenomenal growth as a company and the continued success o …
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2007-11-01 00:00 Links for 2007-10-31 [del.icio.us]
Fotokela -kelaa mikä foto! Tervetuloa Fotokelan pariin! Fotokela on 7-9 -luokille suunnattu oppimateriaali, jossa pohditaan valokuvia moniaineisesti eri näkökulmista. Oppimateriaalin on tuottanut Suomen valokuvataiteen museon pedagoginen yksikkö Taiteen keskustoimikunnan lastenk ZoneZero from analog to digital photography PR 2.0 - Silicon Valley Documenting the Convergence of Social Media, PR, Web Marketing & Technology - live, from the edge Technophilia: Discover the .EDU Underground Little app …
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2007-10-31 12:50 E' il modo, non il medium
Rick Milenthal in questo interessantissimo articolo ci da una conferma sull'evoluzione nei processi di fruizione dei media da parte di un'utenza sempre più smart e sempre più consapevole. "Spending time with consumers in the real world, where and when they actually engage with media, enabled us to see that when they spend time with media, they do it with a purpose, goal or need that drives their behavior. They enter different modes, or mind-sets, that drive their choices, actions and receptivity …
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2007-10-31 11:47 One of these things is not like the other
This is an interesting side by side comparison: Mountain Xpress Circulation: 28,565 (as of June 2006) Mountain Xpress is the keen-eyed, eloquent voice of the Asheville metro area.... We focus on local politics, civic issues and the area's vibrant arts-and-entertainment scene -- reporting the news with a magazine flair. Our.... readers are 25-to-49 years old.... [and] are, primarily, active professionals... [source ]WNCmagazine Print Run for Premiere Issue: 25,000 Direct Mailing: 15,000 WNCmagazi …
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2007-10-29 23:25 Pasado, presente y futuro de la cultura de remezcla
It is a truism today that we live in a œremix culture propone Lev Manovich en What comes after remix (versión .doc ): Today, many of cultural and lifestyle arenas - music, fashion, design, art, web applications, user created media, food - are governed by remixes, fusions, collages, or mash-ups. If post-modernism defined 1980s, remix definitely dominates 2000s, and it will probably continue to rule the next decade as well Pero mientras la remezcla es una forma de producción aceptada en la mús …
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2007-10-29 19:00 Différentes teintes de vert
Observations faites ces derniers jours. Vert ple, baratin, dépassé: P&G's new sustainability goals for the next five years include selling at least $20bn of products whose environmental impact is at least 10 per cent less than those of previously available products. It is believed to be the first time a consumer products company has set itself a financial target for developing and selling new œgreener items, rather than for waste or energy reduction. P&G sets ˜greener products targets Vert pur …
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2007-10-28 22:01 ABJECT MUSIC IN BERLIN
Nuestro colaborador Mattin organiza un fin de semana de eventos sonoros, de música que, como reza el título, pretende perturbar el orden y las identidades. Un programa que por una parte apetece (hasta para moverse a Berlin!) y por otra pone los pelos de punta! Es posible reunir a tantos ruidosos juntos, sin peligro de sordera Habrá que ver que ocurrirá, pero con una pandilla compuesta por Philip Best ( Whitehouse ), Junko ( Hijokaidan ), " " (sic) Goldie ( bera, bakarra, errepikaezina ), Taku Un …
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2007-10-26 14:37 War ja nur eine Frage der Zeit
The Inevitable Rise and Liberation of NiggyTardust! has arrived! After my own recent dealings with record labels we decided to release it directly to you. Head over to www.niggytardust.com for all the details. Register now and you can download the record November 1st. Working on this project was a real pleasure. Saul was interested in breaking boundaries / crossing genres / defying expectations and we learned a great deal from one another in the process. When asked about the sound of the record, …
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2007-10-26 00:30 CNETãŒWebshotsã‚’$45Mã§å£²å´ã ãã®ä»–ã®ç ºè¡¨
OKã å…ˆã»ãè§ã‚ŒãŸ CNETã®ãƒ‹ãƒ¥ãƒ¼ã‚¹ãŒå…¥ã£ãããŸã ‚å† çœŸå…±æœ‰ã‚µã‚¤ãƒˆ Webshots ã‚’American Greetingsã«$45M（4500万ドル）ã®ç¾é‡‘å–å¼ ãã§å£²å´ã—ãŸãã†ã ã ‚ç†ç ±ã«ã¤ã ãCNETã®Neil Asheã¯ã CNETãŒã Œæˆé ·ã®ã‚ãƒ¼é ˜åŸŸã«æ³¨åŠ›ã ã‚‹ã ãŸã‚ã ã¨èª¬æ˜Žã—ãã ã‚‹ã ‚ ãã‚Œã«ã—ãã‚‚Webshotsã¯æˆé ·è‘—ã—ã サイトã®ã‚ˆã†ã 㠂米国ã§ã¯9æœˆãƒ ã‚¸ã‚¿ãƒ¼æ °720万人を記録ã—ãŸã ‚ã ã‚Œã¯æ˜¨å¹´åŒæœŸæ¯ 25%ã®å—åŠ ã ‚ãŸã£ãŸ1å¹´å‰ã«ã¯ ã‚ªãƒ³ã …
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2007-10-25 11:17 SITE : save the tile intégration print + web
Delta Faucet launched a print and interactive ad campaign using the same theme for its consumer and trade audiences. QU'EN PENSEZ-VOUS
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2007-10-25 04:58 Viral marketing e word of mouth
Molto interessante la discussione che ha avuto luogo sul buzz marketing che ha avuto luogo qui. E' molto importante comprendere la differenza tra buzz o word of mouth e viral. Seth, lo ha spiegato con la solita chiarezza, evidenziando similarità e differenze tra i due termini. Viral marketing [does not equal] word of mouth. Here's why: Word of mouth is a decaying function. A marketer does something and a consumer tells five or ten friends. And that's it. It amplifies the marketing action and the …
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2007-10-24 23:26 Vonnegut CD
Here is a great example of having fun when it comes to CD design. Rethink created this creative cd case, which transforms into a house. You can than take out the bands characters and actaully play with them. Great way for the consumer to interact with the cd. Agency: Rethink, Vancouver
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2007-10-24 17:00 Verizon settles œunlimited data suit
Yesterday was not a good day for the Verizon legal department. First they dropped their appeal of the open-access provision in the 700 MHz spectrum auction. Now they've settled a suit in New York over their deceptive offering of "unlimited internet" mobile packages. Apparently, "unlimited" really meant "a limit set by us, but not known to you." And when people broke that threshold, their service was terminated. This is going to cost Verizon over one million dollars - a million to the customers i …
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2007-10-24 10:19 Public hearing on the World Bank
Convened by the World Bank Campaign Europe, under the auspices of the Permanent Peoples' Tribunal The Hague, 21 October, 2007 DECLARATION Upon request from the World Bank Campaign Europe, a Public Hearing was convened on October 15 in the Hague, The Netherlands under the auspices of the Permanent Peoples' Tribunal to provide a forum to assess the performance of the World Bank in the last 15 years. The Permanent Peoples' Tribunal (PPT) in continuity with the Russell Tribunal supported by the Leli …
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2007-10-23 23:19 Lead Generation 1.5 - Pay for leads and blog too!
I've been discussing how lead generation paradigm is shifting from 1.0 - paying for lame leads - to 2.0 blogging and 2.x syndicating blog content as currency to get leads. Then I read at Joel's FoREM that RISMedia has instituted a kind of Tom Sawyer "blogging" program where participants pay RISMedia $2,000/month for writing articles about their locale. It's a collision of the old 1.0 "pay $2,000 for the leads" and 2.x syndicate blog content to get leads. RISMedia is not only selling expensive ad …
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2007-10-23 19:13 Verizon discovers symmetry, offers 20/20 symmetrical FiOS service
Verizon discovers symmetry, offers 20/20 symmetrical FiOS service For years, the broadband wars have been largely fought over download speeds, but Verizon has just thrown down the gauntlet and declared that it's going to fight over upstream speeds too, and in a big way. How does 20Mbps sound Some residents of New York, Connecticut, and New Jersey who live inside the boundaries of Verizon's FiOS network will be the first to be able to take advantage of Verizon's new 20/20 FiOS service. As the nam …
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2007-10-23 17:00 œIts interesting how Verizon s mistakes always seem to work in its favor
We spend a lot of time ripping on Verizon around these parts. And why not They're trying to stack the chips on their side, and we're flailing aimlessly just to get one or two of them back for the consumer. No, they're not Big Brother or anything radical like that. They're just exploiting regulations created before the widespread use of cell phones. We're just trying to keep the stories balanced. And so, courtesy of Ed Foster's Gripe Line, we bring you some Verizon billing issues. Be wary of thes …
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2007-10-21 12:35 I'm Back
Hey, remember me Sorry for the blogsilence but I don t multi-task well under the best of circumstances, and lately blogging added just one chore too many for my beleaguered brain. Besides, I ve barely cooked a thing for days and I haven t read a food blog in months. The œwhy is Home Grown Indiana finally signed, sealed and delivered in duplicate (with an electronic backup) to I.U. Press last Monday. My coauthor, Scott Hutcheson, and I managed to pull the finish off long distance I was in Oreg …
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2007-10-21 08:54 It's Mid-September, Time to Order Holiday Mailings. Here's What I Send, How About You
It's time to get organized for The Holidays. I know it's early, but if you order in September it's a lot cheaper and a lot less stressful than if you order in, say, the first week of November. What do you send to your best clients each December I send out CDs. Actually I have two different CDs I send out, depending on what I think the clients would prefer. Most receive holiday music and a smaller group gets symphonic music (if I don't think they celebrate Christmas). These are always appreciated …
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2007-10-21 06:39 Tales from Cuddleplush, Part 6: The End
My webstore never did recover from its search engine massacre of 2001. By then, I had run out of startup money and bought a house, so I didn't have any more funds to subsidize it. The business had to live or die based on its sales alone, and the sales simply weren't there. Finally, after a truly dismal Christmas 2003, I had to accept the fact that this was never going to provide a real living for me. This realization broke my heart, but I had no choice. I had to close the store. So I spent prett …
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2007-10-19 19:06 Marketing 101: Some thoughts for newer agents
Successful marketing campaigns have several things in common: a realistic budget, an accurate assessment of the demographic market, an appeal to the target market, appropriate timing, and an effective means for lead tracking. Your marketing plan may include a website, newsletters, personalized emails, flyers, mailers, open house invites, and tokens for your "farm" such as notepads or magnets. Whatever your medium, your goal is improve your visibility and to promote yourself effectively. Some …
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2007-10-19 10:04 Big news!
Okay, so now I've decided to make my blog bilingual, adding an English translation in the posts for all you non-Swedish readers out there! Every now and then, I get comments or pm's from people asking when I am to translate the blog for them, and I really want to make the information available to more beauty interested people out there - so here it is! I will write the posts in both Swedish and English, it might be a bit mixed but hey, as long as everyone understands what I'm writing... Two sepa …
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2007-10-19 10:02 Free our data
På Internet Librarian-konferensen i London nyligen berättade en av talarna, Ken Chad, om en artikel i The Guardian där man tar upp en rapport, The Power of Information (pdf) som är skriven av Ed Mayo, chief executive of the National Consumer Council, och Tom Steinberg, chef för MySociety och skapare av the 10 Downing Street e-petitions service. I rapporten förespråkar man det man kallar "Government 2.0" där "wisdom no longer flows from officialdom to the population, but is co-created with citize …
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