2007-10-31 12:50 E' il modo, non il mediumRick Milenthal in questo interessantissimo articolo ci da una conferma sull'evoluzione nei processi di fruizione dei media da parte di un'utenza sempre pił smart e sempre pił consapevole. "Spending time with consumers in the real world, where and when they actually engage with media, enabled us to see that when they spend time with media, they do it with a purpose, goal or need that drives their behavior. They enter different modes, or mind-sets, that drive their choices, actions and receptivity …
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