Blogs about Nielsen Buzzmetrics
2007-11-06 11:11 Médias Sociaux / Cabinet d'études: BuzzLogic s'offre les honneurs d'un article dans le NY Post
Je vous avez déjà parlé en début d'année, à l'occasion de sa levée de Fonds, de BuzzLogic ... Aujourd'hui c'est le New York Pos t (l'un des journaux yankees les plus intéressés aux évolutions apportées par le 2.0 dans le business) qui lui consacre un papier. Le sujet Le nouvel outil qu'ils viennent de développer et qui permet de balancer de la pub en se basant sur un travail en amont d'identification des blogueurs "influents" et de la circulation d'informations dans l'univers de référence des di …
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2007-08-24 13:24 Anti-Social Brands
A neat new BrandWeek article talks about major brands' efforts to move into the online social networking and virtual worlds space, and why some have succeeded -- along with why others have failed. It mentions appeal for niche audiences and perks for invested members -- using BarbieGirls as an example, with content that becomes accessible with the purchase of the BarbieGirls' MP3 player. From the article: With brands ranging from cars to tequila to retail setting up community hubs, The Coke Show …
Read more on “Worlds In Motion”
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2007-08-21 14:07 Are Bloggers Holding All of the Cards in the Big Game of Advertising
A few weeks ago, I was at Ad:Tech sitting in a session titled, " The Next Big Thing: Is Advertising Really the Solution ". Although the session was fascinating, I found that I sometimes felt like the odd-woman out. Ad:Tech is geared to marketers, as in, big ad agencies and corporations such as GM, P&G or online properties such as CNET. When you have such a big audience, presentations are filled with fancy charts, statistics, and outrageously expensive metrics that I could only dream of having ac …
Read more on “eMoms at Home”
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2007-08-18 10:57 Nielsen Identifies, Tracks 'Sicko' Blog Buzz
Nielsen's Buzzmetrics has analyzed the blog chatter surrounding Michael Moore's documentary Sicko and identified some key conversation points. The analysis highlights blog posts discussing the way...
Read more on “MarketingVOX - The Voice of Online Marketing”
2007-08-16 19:17 Technorati Leadership Changes: CEO and Co-Founder, David Sifry, Departs
Technorati Leadership Changes: CEO and Co-Founder, David Sifry and 8 Others Out In a blog post titled, "A Change in Seasons," Technorati CEO and Founder, David Sifry, announced that he is leaving the company. Technorati will still operate as an weblog search/blogosphere buzz meter with: + Thresa Malo, CFO, + Dorion Carroll, Vice President of Engineering + Derek Gordon, Vice President of Marketing operating as a group to form a committee named, "Office of the President." Sifry goes on to say that …
Read more on “ResourceShelf”
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My Yahoo,
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Others Out In,
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President,
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Seasons Technorati CEO,
Sifry Leaves Technorati,
Technorati,
WINKsite,
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2007-08-08 21:57 FIR Interview - Pete Blackshaw, Nielsen BuzzMetrics: August 8, 2007
In this age of transparency, it s harder than ever for brands to defend themselves. What companies can do is employ defensive branding techniques to defend and protect themselves in times of crisis. As a prelude to Defensive Branding 101: Troubleshooting Your Brand in the Age of Consumer Control, a free webinar from Nielsen BuzzMetrics on August 10, Neville Hobson and Shel Holtz talked with Pete Blackshaw about defensive branding: what it is, what it means to companies and how to use it. Compani …
Read more on “NevilleHobson.com”
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For Immediate Release,
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Jaiku,
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Nielsen Online,
North America,
Pete,
Pete Blackshaw,
PlanetFeedback,
Shel Holtz,
Skype,
Twitter,
Yahoo,
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2007-08-07 08:43 Consumer Comes Up Again: We Need A Better Name
Pete Blackshaw, CMO of Nielsen BuzzMetrics, made a group on Facebook called " Consumer Generated Media ." I posted to the group's wall the first post below, objecting to the use of the word Consumer. He replied and I replied. In the meantime, Ted Tagami saw my first post the consumer generated media group and made " People Generated Media " into a new group and so far, 70 people have joined. I think we really need to put our heads together to come up with a term that isn't consumer, prosumer, am …
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2007-08-06 09:42 For a More Secure Web Offering, Be Wary with AJAX
Who doesn't love AJAX It alters a site's content without users having to reload. It's rendered the pageview virtually worthless, inspiring Nielsen/BuzzMetrics to pursue a time-based site tracking model for calculating the popularity of sites. And in many ways, its availability is one manner of gauging the hip-with-it-ness of a site. As with any snazzy and hype-ridden new technology, there is reason to take caution.
Read more on “CMSWire - All News”
2007-08-03 08:15 cgm
Lenovo. Masiguy :: Tim Jackson, Brand Manager, Masi Bicycles. AttentionMax :: Max Kalehoff, VP Marketing, Nielsen Buzzmetrics. Emerson Process Experts :: Jim Cahill, Marketing Communications Manager, Emerson Process Management. BeRelevant! :: Tamara Gielen, Email Marketing Manager -
Read more on “Technorati Search for: http://www.emersonprocessxperts.com”
2007-08-01 09:48 Creating Buzz Online For New Products
Interesting study from Nielsen BuzzMetrics called The Origin & Impact of CPG New Product Buzz(PDF). After analyzing blog buzz volume, ad spending, purchase intentions and actual product sales, Nielsen found the best predictor of buzz for newly launched consumer packaged goods is a large advertising budget. Well that was the lead paragraph in the Internet Retailer article, which went on to say: The study evaluated nearly 80 new consumer packaged goods, or CPG, products across several subcategorie …
Read more on “Social Media Optimization”
2007-07-30 10:12 New marketing hotlist
Churbuck.com :: 148. David Churbuck, VP Global Web Marketing, Lenovo. Masiguy :: 162. Tim Jackson, Brand Manager, Masi Bicycles. AttentionMax :: 153. Max Kalehoff, VP Marketing, Nielsen Buzzmetrics. Emerson Process Experts :: 130. Jim Cahill, Marketing Communications Manager, Emerson Process Management. BeRelevant! :: 23. Tamara Gielen, Email Marketing Manager - Belgium, eBay. Brandopia :: 22. Geert Desager, Trade Marketing Manager,
Read more on “Technorati Search for: http://www.emersonprocessxperts.com”
2007-07-23 01:04 Marketing Nirvana by Mario Sundar
:: 153. Max Kalehoff, VP Marketing, Nielsen Buzzmetrics. Churbuck.com :: 148. David Churbuck, VP Global Web Marketing, Lenovo. Emerson Process Experts :: 130. Jim Cahill, Marketing Communications Manager, Emerson Process Management. Bernaisesource :: 99. Dan Greenfield, VP Corporate
Read more on “Technorati Search for: http://www.emersonprocessxperts.com”
2007-07-22 13:11 Being Peter Kim
Masiguy :: 162. Tim Jackson, Brand Manager, Masi Bicycles. AttentionMax :: 153. Max Kalehoff, VP Marketing, Nielsen Buzzmetrics. Churbuck.com :: 148. David Churbuck, VP Global Web Marketing, Lenovo. Emerson Process Experts
Read more on “Technorati Search for: http://www.emersonprocessxperts.com”
2007-07-20 19:52 Response to a skeptical review
IMedia Connection published the first less-than-positive review of The New Influencers today. It s written by Phil Gomes, a veteran blogger who s often cited as the first PR professional to practice the craft. In my view, Mr. Gomes review can be summed up as follows: New Influencers is a useful, if flawed attempt at putting into context a rapidly changing market in which decisions are frustratingly difficult to make. The book is full of good stories and makes a solid case for why corporations sh …
Read more on “Paul Gillin's blog - Social Media and the Open Enterprise”
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2007-07-20 16:30 Marketers Can Buy Buzz
Can marketers œbuy buzz Yes, sort of! A group of my Nielsen colleagues from BuzzMetrics (where I work), BASES and ACNielsen released this week an experimental study seeking to understand the relationship among online buzz, media spend and actual sales during product launches in the consumer packaged goods (CPG) category. The result Marketing strategies that separate advertising and paid media from pure word-of-mouth tactics can be severely misguided. In fact, high blog interest, or buzz, aroun …
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2007-07-20 13:23 Branding & Marketing
153. Max Kalehoff, VP Marketing, Nielsen Buzzmetrics. noChurbuck.com :: 148. David Churbuck, VP Global Web Marketing, Lenovo. No Emerson Process Experts :: 130. Jim Cahill, Marketing Communications Manager, Emerson Process Management. NoBernaisesource :: 99. Dan Greenfield, VP Corporate
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2007-07-20 10:36 Found: Top Corporate Marketer's Blogs -- New Perspectives
Last night over dinner I remarked to my husband, that it's a shame that very few corporate marketers write a blog. I speculated that they were concerned about the corporate backlash or felt they didn't want to open up or didn't feel the urge to jump in... but maybe I was just having trouble finding them among all the agency bloggers. Either way, I am excited to have a new list of top marketing blogs from Being Peter Kim: Flooring The Consumer :: Technorati authority = 504. Authored by CB Whittem …
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Pete,
Power,
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Technorati,
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Todd Factor,
ToddAnd,
Top Corporate Marketer,
Trend,
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2007-07-18 15:11 Pilgrim s Picks for July 18
Lots of great news this morning, but we ran out of WordPress posts. Instead, here's a round-up for you... If you want to create viral buzz for your product launch, you'll still need to spend money on advertising, says Nielsen Buzzmetrics. Jupitermedia has snapped up media jobs, events and info site Mediabistro for $23 million. Radio stations hope the 2008 election and online radio will help boost spending on radio. Small businesses use video to improve their credibility .
Read more on “Andy Beal's Marketing Pilgrim”
2007-07-17 20:01 Marketers Can Buy Blog œBuzz, Nielsen Reports
Marketers Can Buy Blog œBuzz, Nielsen Reports Marketing strategies that separate advertising and paid media from pure word-of-mouth tactics can be severely misguided, according to a just-completed study by The Nielsen Company, which found that high blog interest, or buzz, around new product launches is tightly linked to paid media spending. After analyzing blog buzz volume, ad spending, purchase intentions and actual product sales, Nielsen found the best predictor of buzz for newly launched co …
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2007-07-17 19:54 Peter Kim s Top Client-Side Marketing Blogs The M20
Peter Kim, marketing analyst at Forrester, introduced a great list of top marketing blogs authored by client side marketing professionals. Marketing Excellence is #4 based on Technorati Rankings. According to Peter in his post, œThese are people who are doing their brands a favor by engaging customers and prospects in conversation . Here's the alpha version: 1. Flooring The Consumer :: Technorati authority = 504. Authored by CB Whittemore, Director of In-Store Innovation, Wear-Dated Carpet Fibe …
Read more on “The Marketing Excellence blog by Eric Kintz”
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HP Changing Face,
HP Russian,
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Journal,
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Marketing Excellence Blog,
Max Kalehoff As,
Media,
Nirvana,
Pete,
Peter,
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Technorati Ranking,
The Consumer Technorati,
The LaserJet Blog,
These,
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2007-07-15 14:54 Peter Kim's Top Marketer Blogs - The M20
Rising sunflower 3 originally uploaded by Ned Lyttelton. Peter Kim from Being Peter Kim, senior analyst at Forrester Research, introduces a new ranking of marketing blogs in Introducing: Top Marketer Blogs [alpha] .It's an amazing list from multiple perspectives. From a very personal perspective, I'm thrilled to pieces [i.e., floored] that Flooring The Consumer makes that list. And, at #1.... From a professional perspective, I'm astounded [i.e., really floored] at what the list represents: clien …
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2007-07-13 18:25 The Net-Savvy Executive
Severin Wilson BuzzLogic, Todd Parsons CGM, Pete Blackshaw, Nielsen BuzzMetrics China IWOM Blog, Sam Flemming, CIC Collective Intellect Customer Listening, Laurent Florès, CRMMetrix CustomScoop Data Mining, Matthew Hurst, Microsoft Live Labs DK the Business Guru, Darren Kelly,
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2007-07-11 20:20 Harry Potter: Economic Dynamo
With the impending release of both the fifth movie and seventh book in the Harry Potter series, interest in the boy-turned-adolescent wizard is at new heights. Release Me has a post of a press release from the Nielsen companies about the economic impact of Harry Potter -- books, movies, DVDs, music CDs, toys, games, and miscellany -- since 1998. Much too long to repost in its entirety here (it has many nuggets of information and various statistics), it says in part: Here is a unique look at the …
Read more on “Rick Sincere News and Thoughts”
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2007-07-11 18:34 The "Harry Potter Effect"
Via Cynopsis: Kids!, a new press release came out today from The Nielsen Company providing a handy run-down of the impact Harry Potter has had on the entertainment industry since his first appearance (which they've dubbed "The Harry Potter Effect"). Here's an excerpt of some of the key stats: -- Book sales (Nielsen BookScan) - Since 1998, when Nielsen began measuring book sales in the United Kingdom, the six Harry Potter books have sold more than 22.5 million copies in the UK alone. In the Unite …
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2007-07-10 23:50 Nielsen displays breadth of metrics portfolio
The Nielsen Company released some metrics surrounding the new Harry Potter movie and book today. Putting social media data from BuzzMetrics in a wider collection of Nielsen market data is an interesting way to illustrate the company's view that measurement is the central activity in social media analysis. How many ways can you look at the data Harry Potter charms the entertainment industry : Book sales (Nielsen BookScan) Box office sales (Nielsen EDI) Advertising (Nielsen Monitor-Plus) DVD/Video …
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